Teresa GaranhelEvent networking tips for developer marketersBuilding your contacts and forging relationships is crucial as a marketer, so these networking tips aim to help you put your best foot…Mar 26Mar 26
Teresa GaranhelHow to create killer SaaS documentation for developersIn SaaS, seamless interaction with other apps is the holy grail of customer satisfaction — for this, effective SaaS documentation is vital.Mar 14Mar 14
Teresa GaranhelIdeal customer profile (ICP) vs buyer persona: what’s the difference?Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play…Feb 21Feb 21
Teresa GaranhelHow to market a SaaS product to developersHow to market a SaaS product? In this article, we’re talking about the best strategies to promote your product, from identifying your…Feb 13Feb 13
Teresa GaranhelThe generative AI application landscape in 2024Generative AI is expected to generate 10% of all data by 2025, according to Gartner, so it’s clear this tech is exploding at the moment…Jan 30Jan 30
Teresa GaranhelHow to build a SaaS sales funnelHaving a well-defined SaaS sales funnel is a necessity, not just a nice-to-have. The funnel is the backbone of your business, since it…Jan 18Jan 18
Teresa GaranhelHow to write a positioning statement for a productIn our B2D guide to product positioning, we touched on how to write a positioning statement for a product — but how do you actually create…Feb 9, 2023Feb 9, 2023
Teresa GaranhelDeveloper relations jobs 101: what they are and how to get themOkay, so you’re looking for a developer relations job — do you know which keywords to search for on job boards? Or what types of developer…Feb 2, 2023Feb 2, 2023
Teresa GaranhelTop 11 developer communities every developer marketer needs to know aboutCommunity is at the heart of developer marketing. Engaging developers, getting user feedback for your product, getting a unique insight…Jan 26, 2023Jan 26, 2023
Teresa GaranhelWhere are developer marketers spending their marketing budget?Our State of Developer Marketing Report offers a bird’s eye view of the landscape, including where developer marketers are spending their…Jan 19, 2023Jan 19, 2023
