We need to act before it’s too late

We all love spending time on social. We also love binging shows on Netflix. What do we do when a Netflix show is showing us the ugly side of social media? We share this on our social feeds, of course.

Netflix released earlier this month The Social Dilemma, a documentary-drama hybrid that explores the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations.

Many viewers found the content very alarming. Some of them didn’t even realise how ugly our digital addiction has become. …


How can you motivate yourself to put things into perspective when you feel anxious

It’s easy to feel hopeless and paralysed lately. It gets worse when anxiety takes over.

Here are some important reminders for myself that I need to keep in mind when things get challenging.

  • Nobody knows what is happening. You need to accept it
  • There are only a few things we can control. You need to stop thinking of the rest
  • We are all in this together. Everyone is dealing with trauma trying to cope with it with the means they have
  • You should be grateful for what you have more than ever
  • Self-care is VITAL. It’s more important than ever…

We can do this.

Who would have thought that 2020 would start like that? Not me, for sure. Dealing with uncertain situations can be stressful.

Add to that having a generalised anxiety disorder and also working in social media.

The last few days had been particularly stressful for me.

And I’m sure I’m not the only one.

Working in social media or comms is not making it easier when you have to be exposed to the bombardment of news.

So how do you manage to find a balance between your routine and your sanity?

Here are some tips that we can all try.

Take breaks if you can’t switch off

You…


Reminder: social media managers are human beings, too.

It’s hard to stand out nowadays on social media. That’s why there are many cases where brands try to think outside the box. From witty comments to competitor’s accounts to obvious spelling mistakes that get them viral, we’ve certainly seen many creative attempts through the years.

How often do we see brands giving creative freedom to their social media managers though?

The case of Yorkshire Tea

If you love hanging out on Twitter and/or read articles on brands and social media then you probably already know how Yorkshire Tea got viral with their response to a politician using their product.

It wasn’t just their…


How can we improve our social media experience as marketing communicators?

The #ReclaimSocial campaign started two years ago to encourage charities and individuals to be more positive on social media. We all need more positivity on our news feeds and we think it’s time to focus on the people who inspire us on a daily basis as doing so can be beneficial to both or professional and personal mental wellbeing.

#ReclaimSocial is returning on February 6 and it’s the perfect time to look at the different ways we can improve our social media habits as communicators and practice digital self-care. So here’s some tips to get you started:

1. Filter your news feeds

Look at the…


It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. Here’s how to apply the KonMari method to our digital marketing strategy.

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started.

That’s why we should apply the KonMari method to our digital marketing strategy.

What does Marie Kondo have to do with marketing?

Marie Kondo and her tidying techniques have been popular for years but she’s recently gained…


How can we change our own perception of social media? Let’s try to make social media more inspiring. One post at a time.

Chances are that if you search for ‘social media’ you’ll find posts about fake news, trolls, hacks, election scandals and hate attacks.

Social media has earned a controversial reputation, that’s for sure. There are many things that need to change.

There is an increasing number of studies that show how it can have a negative impact on our health. There are even more studies that show how people are losing trust in social media.

The question is, what do we actually do for all these? As with everything that we don’t like, why don’t we try to make it better?


These are the key trends to follow for another successful year of social media marketing for your company.

As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful.

It’s the perfect time to review your existing social media marketing strategy to find what works and what can be improved.

2018 had been a busy year for all social media platforms. There were lots of positive and negative stories that had to do with their usage and it’s now time to review our social marketing strategies.

Here’s a closer look at the key trends of the year and how…


How to master the art of storytelling in your startup to land new clients

If you’re part of a growing startup you’re probably familiar with the challenges of wearing multiple hats, meeting deadlines, proving ROI, getting the funding to grow.

We’re all used to getting things done as fast as possible. There’s always a new deadline and the idea of working with MVPs across all teams is common. Marketing is focusing on the fastest return on investment, salespeople are looking for the warmest leads in the pipeline while creativity and branding end up as a luxury that you never seem to have the time (or budget) to focus on.

Not all roles are created equal

Working in social media and…


Is content marketing really important for your startup?

It’s not easy being an early-stage startup when priorities keep changing and your future is still unclear.

  • How can you grow your business to ensure a viable future?
  • What’s the best way to reach the right people?
  • Will your customers like your product?
  • Will investors be tempted to pay attention to your business?
  • How can you convince all of them of your value?

When important questions about your company’s future come up, it’s common to overlook ‘marketing stuff’ to favour business development and sales.

I understand you need to prove a sign of growth and most importantly, you need to…

Tereza Litsa

Social media and content manager passionate about digital, campaigns and tech for good. Enquiries info @ terezalitsa.com — #ReclaimSocial https://bit.ly/2TBDHT0

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