⚡New to the SHIFT? At SHIFT, we help demystify the complexity of why we do what we do. This is your ring-side view on applying behaviour science to work, personal life, and everything in between. Join 3,500+ leaders who use SHIFT to well…. to shift behaviours! Seeing is believing. But…

⚡New to the SHIFT? At SHIFT, we help demystify the complexity of why we do what we do. This is your ring-side view on applying behaviour science to work, personal life, and everything in between. Join 3,500+ leaders who use SHIFT to well…. to shift behaviours! The fiscal year has…

Is a high voltage, highly creative, slickly executed ad (digital, print, TVC) campaign enough for a brand that seeks to create a strong emotional bond? There are many examples out there, but let me pick a recent one; Vespa– The iconic Italian scooter manufacturer and their global “Do you Vespa”…

Most of us are familiar with doctors who do not need pre-appointments to meet. You just show up, take a number and wait and wait… The quantum of time you wait is pretty much luck of the draw. …

Predicting the future, even at the best of times is a venture fraught with hazards, doing so in these volatile times is even more so. But as we get ready to enter the new year, let’s look at trends that have the potential of an interesting interplay between technology and…

Do you hear this phrase in your organization? You’ve been doing something for years. So why not do it again? Often, even great ideas fail because unknowingly, we templatize our decisions based on the past. The mental cost of shifting gears and thinking of something new is high. What we…

Never a day goes by without a business leader extolling the virtues of building better engagement with their customers. On the other end, social media is rife with examples of brands bailing out on their customers. Many times at critical junctures. So, what ails customer engagement? There are 4 areas that have changed customer engagement in the post-Covid world. Emotional and Behavioural myopia Front Loading the Experience

1986, World Cup, Mexico. It’s the quarterfinal; France and Brazil are battling out into what turns out into a soccer classic. As a soccer-crazy kid peering into the TV in the wee hours of rainy dawn, I was fascinated. The battle went on: half-time, full-time, and then extra time. Scores…

Being an F1 fan, I am naturally biased. Still, I thought the movie Rush was brilliant in the way it captured the passion, focus, the talent of two racing greats, the shrewd, maddeningly boring, Teutonic efficiency coupled with the indomitable spirit and courage of Niki Lauda and the naturally immensely…