Loosen Your Bootstraps

Terra Milo
2 min readJan 22, 2018

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When you start a business, you pull up your bootstraps and do the hard work, often alone. And you do as much as you can for free.

Often that means spending hours on google and YouTube, trying to learn how to do things yourself. (And we both know that most of those videos don’t relate to your business and they leave you more frustrated than when you started.)

For us solopreneurs, money is precious, but your time is precious too. Instead of spending all that time watching videos that don’t even relate to your business or searching for tutorials that definitely don’t know who your client is or how to market to them, I invite you to loosen your bootstraps a little. Hire an expert to fast-track your learning.

When you work with me, we will cut that learning time to one hour. In fact, just yesterday, I told a fellow entrepreneur, “make a list of alllll the questions you have and in one hour, we’ll get through as many as we can. Maybe even all of them. The more questions you have, the better!”

So, next time you’re working on your website, newsletter, or social media strategy, make a list of questions. Then, instead of searching YouTube at 2am when you’re almost in tears and pulling your hair out, book one hour with me and I’ll answer your questions. We’ll get it done and you can save that precious resource (your time) to do what you are here for… working with clients.

Let me help you with technology and online marketing strategy. I promise, you will feel more confident, relieved, and even a little excited by the time we’re done.

You can book a quick chat with me here. We’ll talk about your goals and how I can help you reach them. And even if we don’t end up working together, it’s always nice to chat with a fellow entrepreneur and get some clarity for your business.

Originally published at Terra Milo.

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Terra Milo

Marketing consultant for businesses focused on sustainability. Content planning | UX Copywriting | Messaging