A ‘Bad-Ass’ SpaceX Mighty Wallet

Terrence Kelleman
2 min readNov 17, 2016

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that is (really) out of this world!

When your company’s stated mission is to colonize Mars, it goes without saying that you do things others only dream of. When you’re looking to make a cool promotional product as a giveaway for your for trade shows you can’t rely on the standard stress balls and refrigerator magnets. That’s why SpaceX came to Dynomighty for Bad-Ass Promotional Product.

SPACEX x Mighty Wallets

A Case Study in Promotional Product Marketing

  • USED AS: Trade Show Giveaway & Employee Incentive
  • VISUAL DESIGN BY: Dynomighty Design
  • TARGET AUDIENCE: Trade show attendees

The Business

SpaceX was founded by entrepreneur Elon Musk (Tesla Motors CEO and a former PayPal founder) in 2002 with the goal of creating the technologies to reduce space transportation costs and enable the colonization of Mars. Trade shows of this space engineering and exploration giant are built to impress and captivate the attention of NASA and other space technology leaders.

The Problem

SpaceX designs, manufactures and launches the world’s most advanced rockets and spacecraft and need to have swag to match their favorite adjectives — “bad-ass”. Elon Musk will often give feedback that says ‘looks good but needs to be more bad-ass’. So SpaceX needed a cool promotional giveaway that had a modern, advanced technology feel that was a standout.

The Solution

Dynomighty proposed a custom branded Mighty Wallet with a photographic print of their Dragon space vehicle over a metallic Tyvek base coating. The reflective metallic surface created a shimmering effect throughout the image of the space craft as you turned it under the light. It was indeed a Bad-ass Mighty Wallet.

The Results

The innovative design of the Mighty Wallet stood out at the SpaceX trade shows and events and was also sold through the employee merchandise store.To make the project even more special the SpaceX team decided to send some of the Mighty Wallets into outer-space knowing that they were so lightweight and durable.

We are still waiting to hear back from NASA if there has ever been any other documented examples of astronauts bringing their personal wallets into outer space. If not, the Mighty Wallet might be the first ever wallet to go into outer space.

See More Examples: https://www.dynomighty.com/corporate-custom/

Request your own quote (Qty +500 units): Custom Quote

  • 30 day production cycle
  • Free Virtual Renderings
  • Design Services Available

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Terrence Kelleman

Inventor, Artist and Founder of Mighty Wallet —3x Inc Fastest Growing, 2x Shark Tank Dropout, YouTube Case Study and Artist behind BE MIGHTY Street Art Project.