The Economics of a Kickstarter Project 
Cameron Moll

But the point is not to make a profit

While this story is good from a practical “what does it cost?” point of view, I think the basic premise of the author is misguided. Kickstarter, just like any funding activity, is not intended to make the person running the project money. Its purpose is to raise funds to make the project, then for the project itself to make money — in one form or another. In fact, if the author had funds left over, in my opinion, he should have either applied them to increasing the reach of the project, or returned them to the funders.

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