I recently finished the book Principles which is written by Ray Dalio, the founder of Bridgewater- one of the most successful investment firms in the world. He writes about his life and work principles that he has meticulously lived by in order attain his high level of success.

One of the many facets of Search Engine Optimization is your business citation. This consists of your company’s name, address, and phone number- NAP for short. The goal is to have the exact same NAP across all of your digital platforms. This helps validate your…

I recently attended a conference in Fort Lauderdale, Florida which I was really excited about for two reasons. 1) I’m interested in learning more about my industry and how to improve the company I work at to better fit the needs of our customers and 2) it’s freezing…

One of the biggest mistakes you can make while building your brand is thinking that your product or service is marketable to everyone. By defining a target audience, you are focusing in on a group of people who are actually interested in what you have to offer- as opposed to sending your…

If you’re using Google Analytics to track the data from your website, an important tool to use to supplement your work is Google’s URL builder. There are a few channels where the traffic comes in with a single label- like social media and email- which makes it difficult to…