Customer Intelligence: Why People Make Bad Decisions
Bassey Ndiokho

On the subject of how people think and decision making, I would highly recommend Scott Adams brillian book; How To Fail At Almost Everything and Still Win Big for repeated reading, especially the parts on psychological biases and human thinking; very very fascinating primer into how we perceive the world and how this can be manipulated in digital marketing and every other aspect of life.

Just thinking about makes me want to reread it, which is in itself a cognitive bias, haha.

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