Passion fuels people
Couldn’t agree more about the dearth of irrational decision making in all areas of business and investing. It’s hard for people to wake up in the morning and be passionate about facts, reason, and setting out to potentially disprove a long held hypothesis of business. It’s much easier to fuel passion on n=1, because it feels so good to react to your own experience.
The smartest people step away from their own experience. They seek advice. They react to evidence. They have to be motivated by more than pure passion.