Jana

…y mobile readers. We tend to break our audience down by where they come from [in terms of traffic]. And newsletter readers spend significantly more time on-site than readers from any other platform.

We try to figure out where the bulk of traffic is coming from and how we can, in a way that’s native to that platform, seamlessly encourage people without being too pushy. Without pop-ups, without that kind of thing. But like, “Hey you enjoyed this. Here’s this thing ov…

I’m a pretty aggressive audience development manager, and I knew we had to grow it fast. We put newsletter sign-ups across every single post on the site. We did pretty much everything that you can do to alert people that we had a newsletter. Because, t…