28 Strategies for Writing Moneymaking Headlines

Tyler Lubben BBA
4 min readJan 31, 2024
Photo by Griffin Wooldridge on Unsplash

Crafting compelling headlines is essential for capturing the attention of your audience and driving revenue. Here are 28 effective strategies to create attention-grabbing headlines

1. Be Specific and Quantitative

Use numbers or specific data to make your headline more tangible and compelling. For example, instead of saying, “Increase Sales,” you could say, “10 Proven Strategies to Increase Sales by 50%.” This provides a clear and measurable goal, making your headline more impactful.

2. Offer Solutions

Provide a solution to a common problem in your headline, for example, “Say Goodbye to Procrastination: 7 Simple Steps to Increase Productivity.”

3. Pose a Question

Engage readers by asking a thought-provoking question in your headline. For example, you could ask, “Struggling to Boost Your ROI? Discover 5 Effective Solutions.”

4. Creating a Sense of Urgency

Encourage immediate action by incorporating urgency into your headline. For example, you can use phrases like “Limited Time Offer: Double Your Savings Today!” to create a sense of urgency.

5. Utilize Power Words

Incorporate powerful words that elicit emotion or curiosity, such as “Unleash Your Potential with These Revolutionary Marketing Techniques.”

6. Utilize FOMO (Fear of Missing Out)

Capitalize on the fear of missing out by emphasizing exclusive or limited opportunities. For example, use phrases like “Don’t Miss Out! Join Our Elite Mastermind Group Today.”

7. Incorporate Curiosity

To spark curiosity, hint at valuable information without giving away too much. For example, you could use a title like “The Secret to Mastering Time Management Revealed.”

8. Highlight Benefits

Clearly communicate the benefits of engaging with your content. For example, you can use a title like “Transform Your Finances: Discover the Power of Passive Income.”

9. Use How-To Formulas

Appeal to the desire for knowledge and self-improvement by offering actionable advice. For example, you can use titles like “How to Skyrocket Your Website Traffic in 30 Days.”

10. Include Testimonials or Case Studies

Boost credibility and trust by referencing real-life success stories. For example, you can use the title “Learn from Industry Leaders: Inside the Strategies of a Million-Dollar Business” to showcase the experiences of satisfied customers.

11. Evoke Emotion

Appeal to readers’ emotions by using emotive language. For example, you can say, “Experience the Joy of Stress-Free Living with These Proven Relaxation Techniques.”

12. Trigger Curiosity Gaps

To trigger curiosity gaps, create a knowledge gap that can only be filled by clicking through to your content. For example, you can use a title like “The Surprising Truth About Boosting Your Energy Levels.”

13. Use Controversy (with Caution)

Spark interest by addressing controversial topics related to your niche. For example, you could write an article titled “Debunking Common Myths: The Truth About Healthy Eating.”

14. Employ Humor

Stand out by incorporating humor into your headline. However, ensure it aligns with your brand and target audience. For example, you could use a headline like “Get Ready to LOL: The Funniest Marketing Fails of the Year.”

15. Offer a Quick Fix

Appeal to the desire for instant gratification by promising quick results. For example, you can use a title like “Solve Your Sleep Troubles Tonight with These 5 Simple Hacks.”

16. Use A/B Testing

Experiment with different variations of your headline to identify the most effective one for your audience.

17. Personalize Headlines

Tailor headlines to specific segments of your audience to increase relevance and engagement.

18. Stay Updated with Trends

To ensure your headlines are timely and relevant, be sure to incorporate trending topics or keywords.

19. Address Pain Points

Identify and address the main pain points of your target audience in your headlines.

20. Utilizing Keywords for SEO

It is important to integrate relevant keywords into your headlines to improve search visibility and attract organic traffic.

21. Arouse Curiosity with Lists

To pique curiosity and indicate a clear benefit, utilize listicles. For example, consider using a title like “10 Surprising Health Benefits of Drinking Green Tea.”

22. Use Visual Language

Use descriptive language to paint a vivid picture and capture attention. For example, you could say, “Unleash Your Inner Champion: Conquer Any Challenge with Confidence.”

23. Employ Storytelling

Craft a headline that tells a compelling story or narrative, drawing readers in with a sense of intrigue.

24. Highlight Your Unique Selling Proposition (USP)

To make your product or service stand out, it is important to emphasize what sets it apart and makes it valuable. This can be done effectively by incorporating your unique selling proposition (USP) into your headline.

25. Create a Sense of Exclusivity

To attract a select audience, convey a feeling of exclusivity or VIP treatment in your headline. For example, you can use a headline like “Exclusive Access: Be Among the First to Experience Our New Product Line.” This will help create a sense of exclusivity and entice your target audience.

26. Use Interactive Phrasing

Encourage reader interaction or participation through your headline, for example, “Join the Discussion: Share Your Insights on the Future of Technology.”

27. Promise Insightful Content

Convey that your content offers valuable insights or revelations, for example, “Unlocking the Secrets of High-Performing Teams: A Deep Dive into Effective Leadership.”

28. Test and Refine

Continuously test and refine your headlines based on performance data to optimize for maximum engagement and revenue generation.

Crafting attention-grabbing headlines is crucial for capturing your audience’s attention and driving revenue. By incorporating these strategies, you can effectively capture your audience’s attention and drive revenue through compelling and engaging content.

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Tyler Lubben BBA

Travel, Writing Advice and Finance Writer. Published Author.