The topic: Help non-musician adults with musical instrument skills better find and interact with musical instrument communities.

Overall Persona:

Image for post
Image for post

This week I interviewed 2 people from my target user group, and also one person who is a musical instrument learner for the comparison purpose. The goal of these exploratory interviews is to 1) Discover and prioritize target users’ motivations and needs of playing musical instruments. 2) Their high-level key activities of musical instrument playing.

Exploratory interview insights

Image for post
Image for post
The Motivations/Needs for non-musician adults with musical instrument skills
Image for post
Image for post
Key activities on a daily basis compared to musical instrument beginner and professional musicians
Image for post
Image for post
Next Steps: Research to find pain points in the area of their social needs and personal needs. What are they currently


Topic A: Build a better online musical instrument community for non-musician adults with musical instrument skills.

Problem: Help non-musician adults with musical instrument skills find and interact with musical instrument communities.

Benefit to users: Users can get a better sense of achievement, a good means of expression, make more friends, and level up their musical instrument skills.

Why? Playing musical instruments is relaxing, brings people happiness, and is a social opportunity.

Further Research

  • 45.3 million non-musician adults with musical instrument skills in the U.S.
Image for post
Image for post
Market Landscape

Topic B: Help elderly people better organize and manage their home storage space.

Problem: Elderly people find it hard to remember where is each item in their home.

Benefit to users: Elderly people can quickly find and organize all their items.

Why? Empower them to manage their life independently without hassles.

  • According to the Los Angeles Times, the average American home contains 300,000 items.

It’s very exciting to start a two-semester journey of my thesis project. I hope my thesis project can be a persuasive potential startup concept in the real world that can achieve business viability, technical feasibility(Have some core technical demos), and customer desirability. …

About

Frank Gong

Product/UX Designer | SVA IxD 21' | UX Design Intern at Logitech

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store