How to Set Up a Facebook Page
Social Media is fast becoming the major means of communication and reach out to customers for businesses.
Hence, the use of the powerful FACEBOOK…
So, If you’ve decided to build a Facebook Page for your business, you’ve made the right choice. In fact, you’ll be joining over 60 million businesses worldwide who already market on Facebook via a Page.
Create a Facebook Page
First, there’s one crucial aspect to clarify. As you probably know, the majority of Facebook is made up of personal profiles. However, if you’re a business looking to establish your presence on the social network, you’ll need to create a Page instead.
Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages, but show specific information only applicable to businesses, organizations, and causes. While someone connects with a profile by adding them as a friend, you connect with a business Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
To get started building your own Facebook Page, go to https://www.facebook.com/pages/create/
There, you’ll have six different categories to choose from:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Depending on which option you select, the about fields on your Page will be customized. For the purpose of this introduction, let’s say we’re a “Company, Organization or Institution.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company. Choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process.
If you haven’t already, at this point you’ll be prompted to sign into Facebook. To create a Page, you must manage it from a personal account; however, your personal information won’t appear on the Page unless you add it.
Press “Get Started” and you’ll be automatically redirected to your new Page. Before you share it with others, Facebook will give you four tips for building the foundation of a business Page.
Add a Profile Picture
The first step to giving your Facebook Page an identity is adding a profile picture. This will serve as the primary visual for your Page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Most publishers suggest creating a photo that’s 180 x 180 pixels, however increasing this slightly will help maintain quality. If you don’t upload an image that is already square, you’ll be prompted to crop.
Think of your profile picture as your first impression, and be sure to choose something immediately recognizable (like a logo). If you’re a speaker or public figure, go with a favorite headshot. Local restaurants or shops may choose an image of their most popular offering.
Add a Cover Photo
Next, Facebook will suggest you add a cover photo. A cover photo is the large, horizontal image that spans the top of your Page. It should express your Page’s identity and can be updated often based on special offerings, campaigns, or seasons.
To upload a cover photo, click the “Add a Cover Photo” option in the welcome menu. The official dimensions of a cover photo are 851 x 315 pixels. However, if your photo is not exact, you’ll have the option to drag to reposition the photo. Press save.
To change your cover photo in the future, hover your mouse over the white camera in the lower right corner of your cover photo and select “Change Cover.” It’s also a good idea to include a sentence of text and a link in the description if you are promoting a specific campaign in your imagery. That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy.
Finding the right balance between a cover photo that is both visual and simple can be a challenge. Try going with an abstract image or pattern to catch the eye, or a landscape shot with your product as the focal point. Often, the best cover photos are the ones that use negative space to their advantage.
Add a Short Description
Your Page is starting to come together with some beautiful imagery. However, you’ll need a description to let your audience know what you’re about.
Click “Add a Short Description” in the welcome menu to get started. Add 1–2 sentences (or 155 characters max) about your business. This description will appear both on your Page and in search results, so keep it descriptive but succinct. But don’t be afraid to show a bit of your brand’s personality!
Alternatively, you can edit your description by clicking on “About” in the left menu. There you’ll find the option to include a phone number, website, email, mission, and more.
Create a Username for Your Page
The last step on the welcome menu is to create a username for your Page. Your username will appear in your custom Facebook URL (also known as a vanity URL) to help people easily find and remember your Page. You’ll have 50 characters to come up with a unique name not being used by another business.
By picking @bostoncoatcompany for my sample Page, people can automatically visit my Page at fb.me/bostoncoatcompany or send me messages at m.me/bostoncoatcompany. Keep your Page’s unique URLs handy. You’ll use them again when you begin cross-promoting your Page on your website, blog, and other assets to get more Facebook likes.
Add to Shortcuts
We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future.
Set Up Roles
With the basic skeleton complete, there’s an important step you’ll want to take before you send the Page out to the world … or even your co-workers. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials. But that also means you need to designate who has what levels of editing access. That’s where Page Roles comes in.
On the top navigation bar, locate “Settings.”
Then look down to “Page Roles” in the left navigation bar. When you add a collaborator, there’s a few options for roles:
- Admin: Admins can manage all aspects of the Page, meaning they can send messages, publish as the Page, respond or delete comments, create ads, see which admin published a specific post, and assign Page roles. This person would have all the same permissions as the creator of the Page. Choose wisely.
- Editor: Editors have the same permissions as admins save one key difference: editors can’t assign Page roles to other people.
- Moderator: Moderators can send messages and respond to and delete comments, but they can’t publish as the Page. They do have access to create ads.
- Advertiser: Just as it sounds, advertisers can create ads and view insights.
- Analyst: Analysts don’t have any publishing power whatsoever, but they can see which admin published a specific post and view insights.
- Live Contributor: Thinking of trying Facebook Live? We’ll have more info on this later in the article. Just know that a Live Contributor can go live from their mobile to the Page, but they cannot comment, create ads, view insights, or access other publishing tools.
Customize Your Notifications
While you’re in the settings menu, jump up to “Notifications.” This section allows you to customize how you receive alerts for activity on your Page. For example, you could choose to get a notification every time there is activity or just get one notification every 12–24 hours.
Add a Facebook CTA
One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website. However, the typical buyer’s journey doesn’t end on Facebook.
Starting in December 2014, Facebook allowed Pages to include a call-to-action button at the top of the Page. Click on “Add a Button” above your cover photo. You can choose from an array of choices depending on if you want viewer to book service, get in touch, make a purchase or donation, download an app, or simply learn more. Then, choose a link for the CTA to direct to, such as your homepage, a landing page, or a video.
Choose Your Page Tabs
Want to take your Page to the next level? Add custom tabs to tailor what content users see when they visit your Page. For example, when you visit Starbucks’ Page, there’s an option to browse photos, see open jobs, visit its Pinterest, or find store near you.
To change the tabs on your Page, click “Manage Tabs” in the left navigation. There you’ll find some pre-made options. You can create a custom app via the Facebook Developer portal.
With these quick steps, you’ll get your facebook page for business up and running quickly.