Inbound Marketing For Small-Medium Businesses

Inbound Marketing, Inbound Marketing, Inbound Marketing is a term that we all heard, but I am not surprised that all 8 out of 10 clients that I do business, don’t know what the term means or even what difference between inbound marketing and outbound marketing.

As a digital marketer working to promote my cloud computing company PVBitsTech to my clients and potential prospects, I believe that everyone looking for a definition should have a solid foundation of the term inbound marketing before we start talking about other terms.

What is inbound marketing?

According to Hubspot, Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive.

Nice Definition hey (Canada is in the house, sorry got carried away for a minute there).

What does inbound marketing entail?

  • Firstly, it starts with attracting prospective clients through blogging, social media marketing, and some paid ads to get them through the door.
  • Secondly, we will need to convert these visitors into leads through signup forms, calls to action and landing pages.
  • Thirdly, once we have them as leads the fun starts. We moving to close them into customers. For this level, we can use CRM tools (I list CRM as a sales tools under my 12 elements of Digital Marketing), email marketing lists and one of my favorites — workflows.
  • The final stage is rewarding your prospect or client for sticking with you through this journey. How do we do that? Through smart content that is super relevant to their specific need, smart calls-to-action.

Outbound Marketing

  • Interpretive
  • TV, radio, banner advertising, cold calls ads
  • No educating of the prospect/client — just buy now
  • Direct Mail
  • Spamming clients with emails

As you can see from the above definition of inbound marketing and outbound marketing, one is best suited for an Internet of Things environment that we find ourselves. (I will definition the internet of things in another blog post in the future.)

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