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Tim Hammerich
Tim Hammerich

830 Followers

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Published in

Future of Agriculture

·Apr 6, 2020

Accelerate AgTech Adoption: Avoid These 3 Killer Assumptions

“If you build it, they will come” is a great movie line but not much of a business strategy. Missing from many agtech startup plans is a clear framework for customer adoption. No, I don’t mean a hockey-stick chart for what it looks like going from zero adopters to significant…

Agtech

5 min read

Accelerate AgTech Adoption: Avoid These 3 Killer Assumptions
Accelerate AgTech Adoption: Avoid These 3 Killer Assumptions
Agtech

5 min read


Published in

Future of Agriculture

·Jan 2, 2020

Behind Wine

How Mechanization is Helping with Vineyard Labor Shortages — The idea of wine country usually conjures images of idyllic rolling hills of peaceful vineyards. Most of us, even the most avid wine consumers, don’t realize the amount of technology that goes into growing grapes. Richard Hoff is the Director of Viticulture for Mercer Ranches, a vineyard in Washington state…

Wine

4 min read

Behind Wine
Behind Wine
Wine

4 min read


Published in

Future of Agriculture

·Oct 22, 2019

3 Investors Weigh in on the Future of Agriculture

I like understanding the perspectives of investors. Analyzing the big picture, investors stake their money and their livelihood on on their convictions. Success usually means manifesting a future that today only exists in their ideas. This is an ideal vantage point for the “Future of Agriculture” podcast and blog. I believe in the adage of “follow the…

Agriculture

7 min read

3 Investors Weigh in on the Future of Agriculture
3 Investors Weigh in on the Future of Agriculture
Agriculture

7 min read


Published in

Future of Agriculture

·Jul 11, 2019

Sustainable Dairy at Scale

The term “sustainable agriculture” often leads to images of smaller and more local farming systems. While I believe these serve as one piece of a sustainable food system, these systems are a very small part of the puzzle. Opposite sides of the spectrum in terms of size and distance does…

Agriculture

5 min read

Scaling Towards Dairy Sustainability
Scaling Towards Dairy Sustainability
Agriculture

5 min read


Published in

Future of Agriculture

·Jul 2, 2019

AgTech ‘Disruption’ Creates New Market Opportunities

Innovation continues to accelerate. Why, in an environment of seemingly limitless solutions, do we still have so many problems? There are many different explanations as to why this might be the case. One that has stuck out to me lately is that innovation often causes new pain points. In other…

Agriculture

4 min read

AgTech ‘Disruption’ Creates New Market Opportunities
AgTech ‘Disruption’ Creates New Market Opportunities
Agriculture

4 min read


Published in

Future of Agriculture

·Jun 26, 2019

From Spray to Strike: Could Electricity be the Herbicide of the Future?

Part nine of our “Accelerating AgTech” series that profiles exciting ag startups and the accelerators that help them to be successful. Parts 1, 2, 3, 4, 5, 6, 7, & 8. — Dr Mike Diprose spent a career at Sheffield University researching electrical weed control. No, I don’t mean managing weeds around electrical lines. His research focused on using electrical energy to kill weeds, an approach some now refer to as an “electricide”.

Food

5 min read

From Spray to Strike: Could Electricity be the Herbicide of the Future?
From Spray to Strike: Could Electricity be the Herbicide of the Future?
Food

5 min read


Published in

Future of Agriculture

·Apr 1, 2019

Saving Salmon: How Data Analytics is Helping Fish Farmers

Part eight of our “Accelerating AgTech” series that profiles exciting ag startups and the accelerators that help them to be successful. Parts 1, 2, 3, 4, 5, 6, & 7. — How do two computer science majors end up starting a company in the aquaculture industry? For Tony Chen, Co-Founder of Manolin, it all started with learning about oyster farming in the Chesapeake Bay. …

Agriculture

4 min read

Saving Salmon: How Data Analytics is Helping Fish Farmers
Saving Salmon: How Data Analytics is Helping Fish Farmers
Agriculture

4 min read


Published in

Future of Agriculture

·Mar 26, 2019

Not Your Grandfather’s Farm

Part of a mini-series about tools for the modern farm business sponsored by Granular — “It’s great to sell a product, but you have to have the people and systems in place to make it work…I think that’s a challenge in the ag industry.” — Jeff Sims, 4th Generation Farmer The modern farm is a large, complex, leveraged, and demanding business that requires capable leadership…

Agriculture

5 min read

Not Your Grandfather’s Farm
Not Your Grandfather’s Farm
Agriculture

5 min read


Published in

Future of Agriculture

·Mar 19, 2019

AgTech 2.0: Solving the More Difficult Problems

Part of a mini-series about tools for the modern farm business sponsored by Granular — I am not a farmer, but I do get to see a lot of new ag technologies coming to the market. Speaking with farmers, there is definitely a fatigue associated with the promise of a new tool that will “revolutionize” (in quotes because almost always hyperbole) the way they do…

Agriculture

3 min read

AgTech 2.0: Solving the More Difficult Problems
AgTech 2.0: Solving the More Difficult Problems
Agriculture

3 min read


Published in

Future of Agriculture

·Feb 6, 2019

Now Hiring on the Farm: Data Managers

Part of a mini-series about tools for the modern farm business sponsored by Granular The boom in agtech in recent years has provided an array of new tools for farmers. Many of these tools include new ways to collect data. But is more data always the answer? “Farmers have data…

Agriculture

4 min read

Now Hiring on the Farm: Data Managers
Now Hiring on the Farm: Data Managers
Agriculture

4 min read

Tim Hammerich

Tim Hammerich

830 Followers

“Future of Agriculture” Podcast | Communications Consultant in Agriculture

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