Why You Need Customer Reviews
The present situation in market is the domination of reviews since it is found that the customers read online reviews before making a purchase decision and they are now essential for e-commerce sites. The user reviews are thy act as market drivers with much importance to it before making a purchase. Whether it is positive or negative, the review holds the crucial place in purchasing decisions.
Positive trend in reviewing power
The user reviews are known to increase the interface between the companies and customers. The reviews are playing an essential role in eliminating the doubts of the potential customers about a product and help them in product selection. The stats revealed that 47% of the Britons have reviewed products online and there is no shortage in people participation. According to the Reevoo stats, the 50 or more reviews per product can meant a 4.6% of rise in conversion rates and 63% of customers are found to read the reviews before making any online purchase. Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting the sites but still 11% remains under non-visitors list. All these proofs showed that the customer’s reviews in terms of general public’s opinion will help the consumers quite better than the manufacturer’s description. These efforts make the shopping more trust worthy and the customer service more reliable. Apart from all these factors, sharing their own opinions on a purchase will give great freedom to the public participation.
Considerable benefits for SEO
Improving conversions and enhancing customer experience are the main purpose of the user reviews but still the SEOs are also get considerable benefits. When many e-commerce sites are choosing the same standard specifications and product descriptions, the user guaranteed interface will show a difference in search results by aligning the product reviews. The reviews are more important since it makes the page popular and trust worthy thus increasing the rank of search results. Indeed all efforts made by the manufacturers, the user reviews are found to be considerably holding the best place in rating the quality of the product. And all these keys made the manufacturers to use the social media networking sites to gather maximum reviews and ratings. In addition to scaling of the product, the user friendly interface can also be used as a tool of advertisement. This made the manufacturers to follow the social sites in buying the online reviews. The most noted option is buying reviews through Instagram how to get Instagram followers is the growing factor among the manufacturers. Active participation of users in those online networking sites will be able to collect numerous reviews and ratings in order to enhance the fame and name. Even though the prevailing target is on positive reviews, the negative reviews are to be seriously taken under consideration. Mainly the right for negative reviews will help to lay a healthy platform in e-commerce and in addition it let the manufacturers to overcome the lags. Thus the reviews have become as a deciding factor to lead the website with much priority to user interest as well as benefits. Formulating the reviews in positive approach will further enhance the interface.