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Read the text once, walk away from it, think about what the take home was and then come back to it with the highlighter for a second pass. Once you know what you’re actually looking for, you’ll be much better at picking out the important…
And your tiers can have a varying dose of “you” — from a tier that covers product-related topics (more about you) to one that solves your audience’s other, broader problems (nothing about you).
That’s why it’s critical to break down your core narrative into tiers. You can think of your tiers as categories your stories will cover — they help you to turn such hig…