MY opinion about the success story of parle-G

hi, I am sai Kiran from omega business school,

presenting my first blog.

If you grew up in an Indian household or neighbourhood, chances are you probably grew up eating the biscuits in the yellow-and-red package.

Parle-g was established in the year 1929 in British India by the Chauhan family of Vile Parle, Bombay. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.

Parle-G biscuits were earlier called ‘Parle Gluco’ Biscuits until the 1980s. The “G” in the name Parle-G originally stood for “Glucose”, though a later brand slogan also stated “G for Genius”.

Parle Company has come a long way in the last 8 decades. It has emerged as the largest biscuit brand globally.

Parle Products makes their biscuits in 130 factories across the country — 120 of them are contract manufacturing units while 10 are owned premises. Brand Parle-G falls in the ‘below-Rs100 per kg’ affordable / value category — which accounts for one-third of overall industry revenues and accounts for over 50% of sales volume. The overall Indian biscuit sector is pegged at Rs 36,000 — Rs37,000 crore in fiscal 2020.

most popular advertisement

“roko mat toko mat!”

This add made many Indian think about Indian upcoming future.

reference from ( Internet resources )

Thank you,

T.Saikiran.