How I got my eye-catchy QR Code?
A custom QR Code design creates interest and value to your mobile campaign. Whether the goal is to create a branded Code that integrates your company logo or one that follows a specific theme, there are many possibilities.
We are a group of 7 people came together with a specific goal to market our products from different portfolios. We have commenced our operations in 2015 with three different segment of products, viz, slippers, garments and watches. We had one warehouse and managed to increase our business, mainly from local markets. Our profit stats showed 20% year on year growth from 2015 to 2018. Then we planned to increase our market share and finally ended up deciding to go online.
We launched our 1st product online on Jan 15 2017, mainly through Facebook. 6 month down the line, we got no big change in our numbers. We had a sitting together and analysed what went wrong. One of my partners brought in an opinion to create different QR codes for different products and market online. We took it lightly, and hesitantly, we moved on with the decision. We created a normal black and white QR code with the help of a local Graphic designer and waited for six months to see any results. But unfortunately, no wonders happened. Then we thought, why can’t we create customized QR Codes with our logos and product images with different patterns and colors? We searched online for such an expert and ended up in this vendor who created beautiful customized QR codes for each of our products and we aired those QR codes. Wow!! What a miracle.. started getting orders across the country which helped our business grow 10 times so that we had to start two new warehouses for each product segments.
What created such a big change?
Simple logic. People are so conscious about the first impression of the products and services they are looking at. When they see beautiful images when they are browsing through, automatically their eyes send a stimuli to their brain to click it. That is the difference we have seen from the black and white QR code and colorful patterned gradient QR code that we have aired through various social media platforms.
