Pimp yo ride Mofo

If it ain’t broke FIX it! — says me

Complacency, the route of all marketing evil!

How often in our lives have we heard people in business tell us “If it ain’t broke don’t fix it.”

Well in all my years in business I have never seen a company that isn’t a little bit broken, and like all microscopic cracks over time, they get bigger if left unattended…

My Analogy…

I give you this challenge… Start treating your business like your first car!

What? You ask?

Your first car..

If you loved your first car as much as myself and my friends loved ours, you’ll understand what I mean..

‘Lipstick on a pig’ I think I recall my father telling me! But my pig was getting whatever lipstick or makeup it wanted. (within reason!)

Lipstick on a pig

Don’t get me wrong it is not about over capitalising on your asset it’s more about paying attention at all times to the detail, and constantly making small changes of improvement where you feel necessary.

Clean your car…

The only time I would notice a new rust spot appear on my first car was when I cleaned it. It was bucket and sponge job back then so I was able to really look at the detail, but unless I cleaned the car I would have never of seen the rust until it was too late…

In other words audit what you’re doing. Report on your results. Obtaining ‘Big Data’ these days on your business is as easy as dedicating an 1hr month to tracking your digital traffic. (if this last sentence is a foreign language to you pls get help) It’s a bucket and sponge job but it can tell you a lot!

Selling your car…

When in the life time of you having your car was it looking it’s best? Probably when you bought it, and then probably again when you were selling it..

I often think to myself through the course of a year of how my business would look to a prospective buyer. If I don’t like bits and pieces of what I see, I put some action items in place that I think would improve it from an outsider looking in.

Would you buy your business right now?

Please understand that cosmetic changes are great as long as they’re are effective, frequent and not jut a bandaid solution.

Thanks for reading.

Ben Vercoe — That Marketing Company

First published here.