It’s a common question. What is the magical length of a blog post? How many words do you need to type? I’ve taken it upon myself to provide an answer.
As long as it takes to get your message across.
Please, no fluff in your stuff.
This post was originally published on the That. Content. Shed. blog, in case you were wondering.
A little while back I wrote a list of 101 things. People seemed to enjoy it so I thought I’d do another one.
This list is full of tips for bloggers. Rather than go into depth on a small number of tips, I decided to go into no depth whatsoever on a huge number of tips. This is because there are already hundreds of posts that go into lots of detail and, for these tips, one sentence is all that’s really needed.
Some tips you’ll know, some you might not. Most of them are self-explanatory but some include links for further reading, just in case you want to learn more. …
It might not be as ridiculous as it sounds.
Remember the idea you had that time… You might have scribbled it down in a notebook? I reckon you should go for it.
However ludicrous it sounds, it might just be worth a shot.
I had an idea that I wanted to give writing a go when I was 16. But it seemed ridiculous.
How was I — someone from a council estate that didn’t read much, was a bit lazy and failed English — going to make a living as a writer? Writing was for intellectuals — people that didn’t have to use spell-check to correctly spell intellectuals. …
Don’t make ‘No’ a bigger deal than it actually is.
‘No’ is a powerful word. We’ve made it so because it goes against whatever we’re feeling or wanting at the time.
“Will you go out with me?”
“Maaaaam… Can I have some money for the ice cream van?”
“No! We’ve got choc ices in the freezer.”
Getting a no can be demoralising at the time and sometimes the feeling of rejection stays with you. Not usually enough to affect your daily life, but enough for it to reignite whenever you’re about to ask another question.
You don’t want to feel that sense of rejection again, so you don’t ask the question. And you know what happens when you don’t ask the question? …
I mean, your mate could probably do it.
Copywriting. That’s just a bunch of words, isn’t it?
I mean, web design, that’s a proper skill.
And coding and stuff is like top of the bill.
But copywriting, that’s just a bunch of words, isn’t it?
Like blogging, that’s easy. It’s just an extra-long Facebook post, and I’m good at those.
Copywriting is just like blogging. It’s just a bunch of words, isn’t it?
I couldn’t fix a leaking tap, that’s a plumbers job. They’re great at that.
It’s a skill and I’ll pay them what they’re worth.
And I wouldn’t go a near a broken engine, even if the mechanic does cost the earth. …
I started as a freelance writer in 2011, quit in 2014 and returned in 2017 after close to three years at a digital marketing agency. Here are 101 things I’ve learned along the way. Why 101? No idea. Blame the dalmatians.
1. Having a website makes you more credible and gets you more work.
2. Marketing yourself is a full-time job, but you have to make time for it. The more visible you are, the easier it is to make connections.
3. LinkedIn is the best social media site for finding clients, followed by Twitter.
4. Having social accounts for your business is useful, but only if you can keep them updated. Social accounts that haven’t been updated in a year don’t look good to potential clients that may stumble across them. …
You don’t have to wake up really early to be successful.
I got up at 4:30am the other day. Just like the growing army of entrepreneurs do, except not quite as early. It’s usually about 4am for them, I think.
I didn’t want to get up at 4:30am and I didn’t feel any better for doing so, especially after having gone to bed at about midnight the night before. I didn’t go to the gym at 5am, have a gallon of coffee and start work at 6am, as per the ‘hustle and grind’ routine. Instead, I watched kids’ TV for a bit, walked the dog and had breakfast. …
I thought you should know.
One of my favourite people in the whole world is the rapper, poet and podcaster, Scroobius Pip. I don’t know him personally, but I love his stuff. Everything that he puts out is usually to my liking.
Pip also has his own record label, Speech Development Records, which is home to a collection of rappers, spoken word poets, comedians and other musicians. I enjoy most of what comes out of there too.
The tagline of Speech Development Records is “We may not be for you, and that’s fine”.
It’s saying, “Look, you might not be a fan of what we do. That’s cool. …
Unless you’re already brilliant.
There’s a way to become a better, more successful writer.
Here it is: write like you talk.
Hardly breaking new ground there, am I? I’m almost certain that little nugget of advice has been said countless times before, but not by me, so there you go.
Write like you talk. Or at least write like the voice in head talks. Not the demonic one, the normal one.
When I became a writer for hire in 2011, I read a lot of stuff about how to write online — the style, the structure and how you have to cram in loads of keywords so that people can find what you write. That was the way things were done back then. Which reminds me, if you ever need copywriting services in Middlesbrough, North East England give me a shout. That’s an SEO gag. …
There’s a lesson to be learned from a packet of crisps.
I bloody love crisps (chips for all you non-Brits).
I get through a few bags a week working from home.
The other day I was eating a bag of salt and vinegar flavoured Walkers. They’re in a green bag.
When I was a kid, green bags of crisps were always cheese and onion flavour. Blue was salt and vinegar. You’d spot a blue bag of crisps and immediately know what the deal was: salt and vin for the win.
Back then, Golden Wonder (the Pot Noodle folk) was the Daddy. They were the standard-bearer in crisps. They had adverts on the TV and a couple of catchy slogans: ‘Britain’s Noisiest Crisp’ and ‘You’ll never grow old in Golden Wonderland’. …