It’s a common question. What is the magical length of a blog post? How many words do you need to type? I’ve taken it upon myself to provide an answer.

As long as it takes to get your message across.

Please, no fluff in your stuff.

This post was originally published on the That. Content. Shed. blog, in case you were wondering.

A little while back I wrote a list of 101 things. People seemed to enjoy it so I thought I’d do another one.

This list is full of tips for bloggers. Rather than go into depth on a small number of tips, I decided to go into no depth whatsoever…

It might not be as ridiculous as it sounds.

Remember the idea you had that time… You might have scribbled it down in a notebook? I reckon you should go for it.

However ludicrous it sounds, it might just be worth a shot.

I had an idea that I wanted…

Don’t make ‘No’ a bigger deal than it actually is.

‘No’ is a powerful word. We’ve made it so because it goes against whatever we’re feeling or wanting at the time.

“Will you go out with me?”


“Maaaaam… Can I have some money for the ice cream van?”


I mean, your mate could probably do it.

Copywriting. That’s just a bunch of words, isn’t it?

I mean, web design, that’s a proper skill.

And coding and stuff is like top of the bill.

But copywriting, that’s just a bunch of words, isn’t it?

Like blogging, that’s easy. It’s…

I started as a freelance writer in 2011, quit in 2014 and returned in 2017 after close to three years at a digital marketing agency. Here are 101 things I’ve learned along the way. Why 101? No idea. Blame the dalmatians.

1. Having a website makes you more credible and…

You don’t have to wake up really early to be successful.

I got up at 4:30am the other day. Just like the growing army of entrepreneurs do, except not quite as early. It’s usually about 4am for them, I think.

I didn’t want to get up at 4:30am and I…

I thought you should know.

One of my favourite people in the whole world is the rapper, poet and podcaster, Scroobius Pip. I don’t know him personally, but I love his stuff. Everything that he puts out is usually to my liking.

Pip also has his own record label, Speech…

Unless you’re already brilliant.

There’s a way to become a better, more successful writer.

Here it is: write like you talk.

Hardly breaking new ground there, am I? I’m almost certain that little nugget of advice has been said countless times before, but not by me, so there you go.

There’s a lesson to be learned from a packet of crisps.

I bloody love crisps (chips for all you non-Brits).

I get through a few bags a week working from home.

The other day I was eating a bag of salt and vinegar flavoured Walkers. They’re in a green bag.

Gareth Hancock

I write words for people. Owner of (@thatcontentshed).

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