Acquia Lift Gets New User Experience and Personalization Capabilities

Acquia, the Drupal digital experience company, has announced some powerful new capabilities for Acquia Lift, their personalization platform. Thousands of brands trust Acquia to handle their web presences and their digital experiences, including the BBC, Cisco, Stanford University, and the Australian Government. Lift is Acquia’s SaaS solution for creating personalized and contextual digital experiences and is designed for customers to take advantage of personalization faster than ever before. It allows organizations to deliver personalized experiences in Drupal, as well as in any other digital platform. With this new update, Acquia Lift now includes a simplified card-based, drag-and-drop user experience with the capability to access, unify and personalize content across Drupal and other digital platforms. Marketers can get started fast by collecting profile data and gaining insight into buyer segments. Lift’s embedded syndication hub unifies content from across these platforms, tra