4 Things To Consider When Telling Your Story On Techfolio.
Tell your stories with intent.
In fact I’d go as far as saying that like anything, if you’re going to half-arse it don’t bother.
In 2012 I spoke at the biggest social business conference in Africa. People still ask me about that presentation. The reason that it was memorable wasn't becuase I’m a particularly great speaker, but rather that it was delivered with great intent. There was a very specific message that I wanted to share with the audience. Thinking that I wanted them to take away, incorporate into their views and apply to the their daily work.
Without that intent, my presentation would’ve been forgotten shortly after the hype.
It’s easy to say that we should always tell stories with intent, but it’s not that easy to do.
Here are the 4 things you should consider when telling your story on Techfolio:
- Reason — Why are you choosing to tell this particular story?
- Audience — Who is your target audience?
- Content — What do you want them to know?
- Distribution — How are you going to distribute the story?
Answering questions 1 and 2 help to set the context in which you’ll tell your story. Context first, and content second (which incidentally was the main message in my 2012 Social Business Africa presentation).
You don’t need to be a great writer. In fact, we’ve made it really simple for you to answer questions and complete the sections that are relevant to you. They automatically get turned into a beautiful story you’d be proud to share.
When you’re ready, simply put your techfolio into edit mode and choose the type of story you’re about to tell.
Next, write a title and choose a header image.
Tip: Choose an image that represents your story and isn’t too busy to allow the title to be seen.
Finally, complete the sections and answer the questions that are relevant to your story. Click save, and voila.
You can even include little nuggets like this one from my ‘Cow Dipping Management on CRM” story:
Sign in to Techfolio. Tell your story.