Abhishek SamantHere’s why positioning a brand correctly is among the most difficult things ever.Also, not everyone gets it right. Even up and coming brands or brands that have been in the game for a while don’t manage to get it right.May 6May 6
Abhishek SamantWhat makes a brand’s website great?Let’s talk about that but here’s a thing that you need to understand before that.Apr 8Apr 8
Abhishek SamantWhy Mahindra sells more tractors in India than anyone else!What started out as a small steel trading company, is today India’s largest tractor manufacturer. In 1963, the first tractor, B-275 rolled…Mar 20Mar 20
Abhishek SamantWhat does Starbucks actually sell?When was the last time you had a coffee at Starbucks? Or at any coffeehouse?Mar 19Mar 19
Abhishek SamantWhy is the tone of your brand so damn important?Actually, the tone itself is not important. You can select any tone you want and stick with it. The person that you’re speaking to, that’s…Mar 13Mar 13
Abhishek SamantYour keywords have clicks but the number of conversions is ZERO!Sucks, doesn’t it?Mar 6Mar 6
Abhishek SamantHow to build a marketing strategy for your brand?Unfortunately, there is no ‘how to build a marketing strategy for dummies’. Not because marketing is like quantum physics, but because…Feb 29Feb 29