Why Alzheimer’s Funding Is In Need Of Love Today
The statistics around Alzheimer’s are shocking:
It is the 6th leading cause of death in the United States
More than 5 million Americans are currently stricken; projected to triple by 2050
More than 15 million Americans provide unpaid care for their loved ones; an estimated 18 billion hours
Treating Alzheimer’s and other forms of dementia will cost the nation more than $250 billion in 2017 alone
And while we all stop and take notice when a celebrity like Glen Campbell is diagnosed or a movie like Still Alice enters the zeitgeist, the reality is that Alzheimer’s is still flying way under the radar when it comes to national funding for research and family support.
I’ve recently been doing some work with an organization that is trying to make a difference and they’ve come up with a groundbreaking opportunity to raise both awareness of the disease and funding for its cure.
Here’s the concept in a nutshell:
On September 23, 2017, the defending champion #17 RS1 Porsche will be racing in the 2nd to last meet of the season at the world famous, Mazda Laguna Seca Raceway. In front of a packed raceway and a national broadcast audience on FS1, the team will not only be racing to defend its title, they will be racing to raise awareness and funding in support of finding a cure for Alzheimer’s.
By that time, they will have rebadged the Porsche, replacing its corporate sponsorship logos with dedications: the names of moms and dads, brothers and sisters, grandmothers and fathers who are suffering or have suffered with Alzheimer’s or other forms of dementia.
Phil Frengs, CEO of Legistics, the corporate sponsor of the #17 RSI Porsche is the visionary behind this initiative. His dream is to create a collaborative way for people to honor their loved ones while raising significant funding. And as part of that, Legistics is also underwriting all administrative and marketing costs to ensure that 100% of all donations is applied directly to our Research and Family Support Partners.
Thanks for taking a moment to consider this. I really appreciate it.