Can you imagine generating one million pesos in annual ROI thanks to Artificial Intelligence? Well, it’s not a dream, it’s the reality that one of our clients in Queretaro, who works in the media industry, is living.
The challenge: Reduce internal work time from 5 hours to 10 minutes.
The solution: An AI system developed by Chris Galleta and Calvin Lopez that automates the creation of news content.
The results:
- 97% efficiency.
- Over 1 million pesos in annual ROI.
- Thousands of pesos saved in expenses.
- Freed up time to dedicate to other activities and sources of income.
How did we do it?
- WhatsApp Bot: We send newsletters, weekly summaries, and breaking news in English and Spanish, directly to users.
- Custom App: Designed specifically for Expreso, it facilitates the user experience and interaction with the content.
- Machine Learning Operations Model: Automatically segments and tags news, optimizing classification and analysis.
- Content Generation System: Creates informative and engaging texts, audios, and videos in real time, using the latest AI technologies.
Aitana, the virtual presenter
Meet Aitana, the virtual presenter of Expreso Queretaro, developed as part of this project. She is able to deliver news in an audiovisual format on a daily basis, freeing up even more time for the production team.
Currently, our virtual presenter speaks Spanish and English, and aiming to do also Chinese, French and portuguese in the near future.
This project is a pioneer in the field of AI in Mexico and seeks to make content accessible to anyone, in any language, at any time.
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Want to have yours? You’ll be glad to know this tool is open for licencing
