Meta Verified: What You Need to Know About Paid Blue Ticks on Facebook and Instagram
If you are a graduating student who wishes to seek a career in digital marketing, you must be aware of the most recent social media trends and updates. After all, staying connected with the rest of the world via social media is the only way to remain competitive in this digital age and avoid FOMO. Meta Verified is a new service that allows users to get a blue tick verification badge on Facebook and Instagram for a monthly fee.
It’s big news because the blue tick verification badge is a coveted status symbol on social media and greatly increases reach and engagement. For example, Hypeauditor.com conducted a study of 6.5 million Instagram accounts and discovered that verified Instagram accounts have 30% higher engagement than regular accounts.
Meta Verified was announced by Meta CEO Mark Zuckerberg on June 7, 2023, as a way to help users express their authenticity and credibility on the platforms. The service is currently available in New Zealand, the United Kingdom, Australia, the United States, Canada, and India and will soon roll out to other countries as well.
But what exactly is Meta Verified, and how does it work? How much does it cost, and what are the advantages of getting a blue tick on Facebook and Instagram? Most importantly, how does it affect your digital marketing strategy and goals? In this blog post, we will answer these questions and provide genuine insight into Meta Verified’s future.
What is Meta Verified?
Meta Verified is a subscription-based service that lets users submit a government-issued ID to get a verification badge for Rs 699 per month on Android and iOS devices or Rs 599 per month on the web version. The verification badge is a blue tick that appears next to the user’s name on their Facebook and Instagram profiles, indicating that they are authentic and verified by Meta.
Meta Verified is different from the existing verification process that requires users to meet certain criteria, such as being notable, authentic, unique, and active. The existing verification process is free of charge and will continue to be available for eligible users who apply for it. However, Meta Verified is open to anyone who meets the minimum age requirement of 18 years and has some post-sharing history on Facebook and Instagram.
Meta Verified also offers some additional benefits to subscribers, such as direct access to customer support, increased visibility on their posts, and exclusive content from verified creators and celebrities.
Why did Meta introduce paid verification?
Meta introduced paid verification as a way to empower users to express their identity and credibility on Facebook and Instagram, especially in regions where verification badges are highly sought after and valued. Meta also claims that paid verification will enhance security and trust by verifying users with a government ID, reducing the chances of impersonation and fraud.
Meta Verified follows the footsteps of Twitter, which launched Twitter Blue on December 12, 2022, a similar service that allows users to get a blue tick for Rs 650 per month on the web or Rs 900 per month on Android / Apple devices. Twitter Blue also offers other features such as undo tweets, bookmark folders, reader mode, and reduced ads.
How does Meta Verified affect digital marketing?
Meta Verified has significant implications for digital marketing, both for users who opt for it and for those who don’t. Here are a few of the potential effects of paid verification on Facebook and Instagram:
1. Increased credibility:
Having a blue tick can boost your credibility and authority as a digital marketer, as it signals that you are authentic and trustworthy. This can help you attract more followers, clients, and customers who value your expertise and opinions.
2. Increased visibility:
A blue tick can increase your credibility and authority as a digital marketer because it indicates that you are genuine and trustworthy. This can help you gain more followers, clients, and customers who respect your knowledge and opinions.
3. Increased engagement:
It can also better your ranking in search results and recommendations, increasing your visibility on Facebook and Instagram and leading to more potential customers who are interested in your products or services.
4. Increased competition:
It raises your competition on Facebook and Instagram by making you stand out from other users who don’t have it. This can make it difficult to distinguish yourself from other digital marketers who offer similar products or services.
5. Increased expectations:
Having a blue tick can also increase your expectations on Facebook and Instagram, as it can raise the standards of quality and professionalism that your followers and customers expect from you.
Conclusion
Meta Verified is a game-changer in digital marketing, with implications for both users and non-users. The coveted blue tick can skyrocket your credibility, visibility, and engagement as a digital marketer. However, it also introduces tougher competition, higher expectations, and new challenges. Consider the pros and cons carefully before subscribing.
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