Author of The 60 Second Sale: TheUltimate System for Building Lifelong Client Relationships in the Blink of an Eye Release Date July 2018 http://DaveLorenzo.com
You are selling to the wrong people.
A few weeks ago, I stopped in the bank to make an administrative change to one of my accounts. Since I bank at a local institution, I can actually speak with the branch manager. While he was helping me with this change I asked him a question:
Each time I give a speech on sales someone asks the question: