Short term losses for long term gains
notes to the world (today) -> notes to self -> messaging, think email -> first screen for verbal thoughts -> becomes the Medium for verbal mediums
I recently watched Hell or High Water.
The film depicts two brothers in Texas who rob banks in order for one brother to afford a “better life” for his two sons.
Banner ads try to sell you a product today and not care about you tomorrow. Brand building tells you a story today in order to sell you 1,000 products for the rest of your life.