Participating, Listening, and Making it Safe for Both Sides | Perrine Crampton with Citrix — Ep 11
Influencer Relations Community Manager at Citrix shares her experiences, tips, and inside information on the CTP program
Today we are talking with Perrine Crampton, the Influencer Relations Community Manager at Citrix. Created in 2006, the Citrix Technology Professional program is currently made up of 50 dedicated members. From sending meeting notes and feedback to holding an unconference, Perrine is thorough in her dedication to having the CTP program give back a rewarding experience and win/win for the members and the internal Citrix team. She takes what does work at webinars and in-person events, such as Synergy, and molds it into the future path to best connect Citrix and CTP’s. Both sides have to understand and respect each other, and Perrine does a great job of fostering that environment.
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Key Takeaways:
[2:20] CTP, or Citrix Technology Professional program, is an influencer relations program. The members are not paid, and have been identified has being helpful and knowledgeable in the Citrix community. The program was created to recognize their contributions to the Citrix community, and they help speak, write and communicate about Citrix to the outside world. It is currently limited to 50 people.
[3:43] The CTP Program was created in 2006, when a blogger wrote about Citrix employees not being able to blog!
[5:07] The Citrix Technology Advocates Program (CTA) was launched last year as a less exclusive advocacy program for Citrix. It’s a program that helps get the message out about Citrix product through the CTAs in their own words.
[6:42] Perrine shares her tips for getting a program off the ground.
[8:20] Sometimes it takes years for the word to get out internally about advocacy programs. One thing that helps is that Perrine distributes their meeting notes, opinions and feedback of the CTP members with the rest of the team.
[9:50] Every year in May they have their customer event, Citrix Synergy. The CTP members take advantage of having everyone in one place and take meetings. This was the first year of conducting an “unconference.”
[14:19] Perrine speaks on the composition of CTP members.
[22:48] Perrine is open to communication and open dialogue from all departments shaping the most positive impact that CTP has on the Citrix team. One example is the CTP giving feedback on products to the education team in a more simple and clear way.
[26:32] We discuss budget and quantitative analysis of performance, and how Perrine uses it to add value to the experience.
[28:34] The future looks more professional, but still with a fun low-key family vibe.
[33:12] Perrine shares her background in the community and advocacy world. She started in social media and loves the brainstorm feel of development and technology.
[37:14] If you aren’t highly technical, you need to at least be curious enough to ask the right questions, or the right people.
[40:10] Lightning round!
About our guest, Perrine Crampton
Perrine is the Influencer Relations Community Programs Manager at Citrix. She has been a technology geek for more years than she cares to admit. Her experience has been in customer-focused roles at AT&T, Colgate-Palmolive, Symantec, PayPal and Citrix. Her first experience with social media was in 1997 when she created a mailing list for owners of Pembroke Welsh Corgi dog owners (Corgi-L.) Her current exposure is through Twitter, LinkedIn and a wide variety of other social channels. Her motto: Pay it forward wherever / whenever possible. @pcrampton
Perrine is engaging the community on an ongoing and frequent basis, acting as a conduit between our external community of experts and internal Citrix experts and stakeholders. She is part event emcee, part content developer, part cat-herder, part geek, and part cheerleader and community champion.
Mentioned In This Episode:
Kathleen on Twitter: @dailykat
Perrine on Twitter: @pcrampton and LinkedIn: Perrine V. Crampton
The Influence Marketing Podcast, a podcast brought to you by the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Your hosts, John Mark Troyer and Kathleen Nelson Troyer, are co-founders of the IMC. The Influence Marketing Podcast is part of the research program of the IMC. For more information, go to influencemarketingcouncil.com.
