There are two reasons that relationships are the glue that holds your business together.

When you first start to prospect or invite people to take a look at what you are doing in your business, the relationships that you have already established are going to be crucial. The relationships that you have spent years cultivating are going to be what creates customers and distributors for your team.

A lot of the successful people in this industry had so much achievement early on because they had deep, meaningful relationships prior to joining a Network Marketing company. Make sure you are connecting with people on a much deeper level than just something on the surface. The deeper your relationship is with them, the more likely it is that they are going to do business with you. As always, know them deep enough to be able to fill a need in their life with your opportunity.

Also, once people join you in business one of the main reasons that they continue building is because of the relationships that they develop with you and your entire team. You want to make sure that once they start their business they get deeply connected and involved with everyone. People have an innate desire to be a part of something bigger than themselves and this includes being on a direct sales team of people all working towards a common goal.

The deeper you can develop the relationships between you and other team members the more likely it will be that they stick around and continue to work to build their business and ultimately, yours.