William Bates

Founder & CEO of We Create Flavor


Who is We Create Flavor?

We Create Flavor is a shoestring Spice Company started late 2015 on a whim. My wife is the real brains behind our company, she’s the one who encouraged me after 5 years of “eating clean.” I began this journey with one goal. To create a spice blend without all the fillers commercial brands use, like citric acid, baking powder, tricalcium phosphate, xanthan gum just to name a few.


In 2010 I was tipping the scales at almost 240 pounds, and after an attempt to go to the gym, and couldn’t do 10 sit-ups is when the lightbulb went off, so I sojourned to “eat clean” from that day forward. I lost 30 pounds, and began to monitor my diet, always keeping in mind to read labels, and try to keep a balanced diet by eliminating processed foods, added sugars and most of all, the hidden fats such as fast-food condiments. Have you ever tried a taco without the sour cream? Or a Big Mack hold that creepy orange sauce? It’s really not that bad.


We Create Flavor not only creates custom spice blends from whole spices without the fillers, we also show you how to use them in fresh garden ingredient recipes at The Urban Organic