The CriticalBecoming Cartographers: On Revealing Identities Like Explorers DoThere is never a single best way of revealing an identity. However, there is a mindset that helps…Nov 30, 2023Nov 30, 2023
The Critical“Contemplating the question of impact entails a dimension of responsibility.”Our research lead, Eugenijus Kaminskis, has been actively engaged in numerous high-impact projects that shape the trajectory of our future…Jun 30, 2023Jun 30, 2023
The Critical“I firmly believe that we, as individuals, will ultimately emerge as winners.”Martynas Giga is a prominent figure in the Lithuanian energy sector, leading the way with his team at Elektrum. As a pioneer of this…Jun 30, 2023Jun 30, 2023
The Critical“Peer-to-peer learning is an excellent way to gain insight and knowledge in sustainability.”There is nothing stagnant or fixed about the field of sustainability. Indrė Blauzdžiūnaitė, the sustainability advisor at Sustinere, is…Apr 20, 2023Apr 20, 2023
The Critical“We need to talk louder about ethical decisions.”Our sustainability lead Žemartas Budrys has managed numerous national and international projects, collaborating with people from different…Apr 20, 2023Apr 20, 2023
The Critical“We’re letting go of the wild 90s and cheap beer capital reputation.”Prague, one of the most notable European cities, is known for its strong cultural heritage and old-world charm. No surprise then, that…Feb 14, 2023Feb 14, 2023
The Critical“Cities should develop on the basis of trust.”Our innovation lead Dominykas Karpovič has extensive experience working with cities: from researching contexts to articulating narratives…Feb 14, 2023Feb 14, 2023
The Critical“Thanks to service design, we understood that bespoke journeys are our specialty.”Service design is a powerful tool for driving positive change, but it takes courage and a willingness to embrace new ideas. Indira…Dec 28, 2022Dec 28, 2022
The Critical“Service design optimizes processes and encourages brand loyalty.”Our agency strategists Deividas Juozulynas and Karolina Petraitytė are service design experts who have helped many organizations improve…Dec 28, 2022Dec 28, 2022
The Critical“If you‘re not co-creating, you are judging the result based on the wrong criteria.”Earlier this year, we had a significant project on our hands — creating a new visual identity for Klaipėda. Back then, CRITICAL and Xwhy…Nov 23, 2022Nov 23, 2022