All the marketing in the world can’t change the fact that something sucks.
You might be able to sell it… But at the end of it all, you won’t trick a single person into feeling like they got value when they didn’t.
No matter how much you personally like something — your own product, the way your website looks, a specific strategy — if other people don’t get value out of it, they are not the ones who are wrong.
You can’t create something genuinely valuable locked alone in your basement.
Creating something great is collaborative. That means testing it…
Why should businesses create content at all?
There are 2 different ways prospects can discover your business… Outbound and inbound.
“Outbound” lead generation is when you reach out directly to your prospective customers.
This could look like:
Outbound marketing is powerful and there’s definitely a place for it in your marketing strategy…
Enter: Inbound marketing
An inbound lead is someone who found you… Rather than someone you found.
You only have a second to grab people’s attention when they’re scrolling through their phone.
People are busy when they’re checking their inbox.
And they don’t want to read your email.
What are they?
How do you make them?
Why are they so hard to write?
If you’ve ever tried to write a sales page, you know that writer’s block is real 😅
Most of us can easily explain our business or product in person, but something else happens when we’re staring at a blank page… 📝
Staring at an empty Word doc can give us anxiety. (I call this Blank Page Syndrome.)
Because writing is more challenging for us than talking, we fall back on “corporate speak” cliches.
You might not even write the sales page at all…
🤡 Think about the last time you went to McDonald’s.
Jamie Doershuck is a marketing consultant at The Doer Co who helps 6 and 7 figure businesses optimize their conversion rates. You can work with her here.
I had a whole life before I was ever a marketer… It was about as far away from business as you can be.
This is a follow up to my popular Facebook advertising guide for entrepreneurs. I got a lot of great feedback from that article, the most popular being what about after the Facebook ads?
So today we’re going to talk about building landing pages.
You’re going to learn the essential psychology behind landing pages that sell thousands of dollars of product today.
Then we’re going to look at 4 case studies together. Whether you’re trying to generate leads for your business with a free content offer (like a webinar or a report), sell a product for less than $100, or sell…
So you want to dominate 2018…
Every one of us heads into the new year with lofty goals and good intentions… But not all of us successfully meet our goals.
What separates the winners from the quitters?
Science has shown over and over again that the people who successfully meet their goals are the ones who write them down and break big projects into bite-sized chunks (then execute on them).
If you think “launches” aren’t something that will work in your specific business, think again.
Launches aren’t just for “internet businesses”.
Whether you offer products or services, you can use the marketing nerd launch process you’ll learn today to bring more dollars to your business in 2018.
The marketing nerd launch process works for all kinds of niches — from dog toys, to coaching, and even luxury B2B services.
The reason why “doing a launch” could even work for you is simple:
All it involves is teaching about your passion!
Let’s go over a few examples so you can see…
In this guide I want to give you an up close look at some specific emails.
You’ll look at 3 emails from my own inbox, and we’ll do a copy critique of each one.
By watching a critique of other’s emails, my goal is for you to be able to take away 3 key lessons that you can immediately turn around and apply to your next email!