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Jamie Doershuck is a marketing consultant at The Doer Co who helps 6 and 7 figure businesses optimize their conversion rates. You can work with her here.

Your Idea Doesn’t Matter — Impact Does

All the marketing in the world can’t change the fact that something sucks.

You might be able to sell it… But at the end of it all, you won’t trick a single person into feeling like they got value when they didn’t.

Your Idea Doesn’t Matter

No matter how much you personally like something — your own product, the way your website looks, a specific strategy — if other people don’t get value out of it, they are not the ones who are wrong.

You can’t create something genuinely valuable locked alone in your basement.

Creating something great is collaborative. That means testing it, showing it to people, and adding their feedback to your idea to make it stronger. …


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Jamie Doershuck is a marketing consultant at The Doer Co who helps 6 and 7 figure businesses optimize their conversion rates. You can work with her here.

My 3-Step Process For Engaging SEO Friendly Blog Posts

Why should businesses create content at all?

What’s the point???

There are 2 different ways prospects can discover your business… Outbound and inbound.

You probably do a lot of outbound lead generation already…

“Outbound” lead generation is when you reach out directly to your prospective customers.

This could look like:

  • Sending an email marketing message to your list
  • Cold calling or using call centers
  • “Interruption” advertisements like TV advertising
  • Creating a prospect list and messaging them on LinkedIn
  • Print advertising

Outbound marketing is powerful and there’s definitely a place for it in your marketing strategy…

But if there was another tool in your toolbox, wouldn’t you want to use it?

Enter: Inbound marketing

An inbound lead is someone who found you… Rather than someone you found.

Instead of something like cold calling, you lay out a trail of content breadcrumbs that your prospects can follow back to your company. …


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Jamie Doershuck is a marketing consultant at The Doer Co who helps 6 and 7 figure businesses optimize their conversion rates. You can work with her here.

+4 Real World 🌎 Case Studies In Email Marketing Deliverability: Get Into The Priority Inbox By Dodging “The Blacklist”, Gmail Inbox Categories, And The Spam Folder

You only have a second to grab people’s attention when they’re scrolling through their phone.

People are busy when they’re checking their inbox.

And they don’t want to read your email.

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Email providers like Google know this.

That’s why they’ve created features like like spam filters…

Blacklists…

Priority inbox…

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Google has even created a new feature called “bundles” that groups emails to allow for batch processing. (Read: deleting)

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Can’t you see what’s happening???

Here’s what’s interesting about email…

Facebook’s idea of “improving” their product is getting you to stay on it longer.

Google’s idea of “improving” Gmail is for you to spend less time in it.

About

Jamie @ The Doer Co.

Clear, actionable strategies to grow your business. Want to work together? Get a quote jamie@the-doerco.com

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