5 Things Small Businesses Can Learn From Some of the Greatest Names in Advertising

Learn what your small business can do to mimic the success of some of history’s greatest advertising geniuses.

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  1. Cultivate Your Curiosity
  2. Don’t Ignore Research
  3. Learn to Start Over
  4. Leave Your Doors Open

1. Adopt a “Frontier” Mentality

  • Tips from W+K Lodge, a technology division of Wieden+Kennedy ad agency, named Ad Agency of the Year 2018 by Ad Age Magazine.
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  • Emerging platforms
  • Risky or niche business models
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2. Cultivate Your Curiosity

  • Tips from George Tannenbaum, former executive creative director and copy chief at Ogilvy & Mather, one of the world’s largest advertising companies.
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  • Study advertising history. Go beyond what’s winning awards in today’s world. He stresses, “We should know our Ogilvy, Gossage, Bernbach — even Rosser Reeves.”
  • Hire people who don’t look like you. “So we don’t have a business that looks like business looked forty years ago.”
  • Practice asking “why”
  • Hang out with a child

3. Don’t Ignore Research

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4. Learn to Start Over

  • Tips from Jeff Goodby, co-founder of and co-chairman at Goodby Silverstein & Partners, an ad agency that was named “2018 Comeback Agency of the Year” by Ad Age Magazine after a $1 billion year in 2017.
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5. Leave Your Doors Open

  • Our final tip comes to us as a story about ad man John Hunt, as told by Leon Jacobs. John Hunt is co-founder of and creative chairman at TBWA Worldwide, a unit of the Omnicom Group, the world’s 3rd largest ad agency holding company.
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Brands Should Cultivate Creativity to Fuel Success

Even though this advice comes from big-name talent at large advertising agencies, it can all be applied to help small businesses:

  • Produce extraordinary marketing campaigns
  • Develop in-house talent

Practical business wisdom to help you make your business goals a reality. Visit us at https://themanifest.com.

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