Voice assistants can be mistakenly turned on in a number of ways, a new report suggests, with 49% of people accidentally summoning a voice assistant such as Siri and Alexa by pressing the wrong button. WASHINGTON, D.C., January 8, 2020 — Sixty-four percent (64%) of voice search users have accidentally…

People on all sides of the political spectrum see fake news on social media as an issue, and nearly all social media users (97%) are confident they can recognize fake news on these platforms, a new survey finds. Experts disagree, though, especially as technology creates increasingly sophisticated deceptive content. WASHINGTON…

Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions. WASHINGTON, D.C., August 7, 2019 — People…

Only 36% of Generation Zers (ages 13–17) use Facebook at least once a week, compared to 87% of millennials, 90% of Generation Xers, and 96% of baby boomers, according to a survey of social media users in the U.S. …

Most small businesses use online platforms such as social media and email to communicate with customers. Yet, 1 in 20 small businesses (5%) use exclusively offline channels to relay messages to customers, and 23% use a combination of online and offline communication channels, suggesting offline communication methods aren’t obsolete. WASHINGTON…

New findings suggest that not enough small businesses advocate for their brand in ways that allow them to build their online reputation. …

Only 36% of small businesses had an SEO strategy going into 2019, and nearly two-thirds were most likely to prioritize social media marketing, which does not have a proven direct impact on search rankings. WASHINGTON, April 10, 2019 – Seventy-eight percent (78%) of small businesses with an SEO strategy claim…

Most small businesses (63%) will increase their investment in social media, indicating small businesses view social media marketing as a high return digital marketing channel that expands their brand and secures customers, a new survey finds. — WASHINGTON, DC, March 21, 2019 — It’s nearly unanimous among small businesses: Invest more in digital media, with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from The Manifest, a business news and how-to website.

Discover what you need to know to keep your personal data safe in 2019. — More than 40% of people worldwide feel they lack control over their personal data, according to a survey by McAfee, and one-third of parents don’t know how to explain online security risks to their children.