For me, the Internet has always been friendlier than the ‘real world.’ I’ve been working as an online freelancer for over 6 years. I’ve worked with more than 100 clients, and only 2 have been local.
For the longest time, I’ve wondered why this was. Was it because I lived too far from a major market? Nope. I live in Seattle. Online content writers are in demand here.
Was it because I wasn’t visible online? Not likely — clients in Russia, Australia, and even UAE had no problem finding me.
It wasn’t until I worked with local search marketing freelancers did I realize why I wasn’t tapping into my home market — I wasn’t optimized for local searches, and I don’t go around door-to-door handing out my business card. …
Testimonials are all the rave. Whereas SEO gets people to the door, testimonials help make them stay. However, sometimes asking for a testimonial is simply the wrong thing to do — even for freelancers.
I hesitated to tell this story, for a couple of reasons. First of all, it’s because in telling this story, I will have to admit some wrongdoing. Secondly, I feel a bit bad about calling this potential freelancer out. I mean, I am here to build up freelancers, not tear them down — so it is with a heavy heart that I share this story.
However, as a freelance coach-for-hire, I believe it will help everyone if I do. As Spock so aptly put…
It’s Black History Month and it’s also tax season. If you think I couldn’t find a way to relate the two, think again.
My great grandfather was a sharecropper. I know this because we talked about growing cotton before he died. That is all he ever did and he was good at it.
The Internet doesn’t need more content, what it needs are more connections. In the 20 years that I have spent online, I have watched the internet go from an information ecology to a museum of social expression, to where it is now- a mechanism of power.
With the growth of governments and businesses online, came the decline of content, flood of information, and a growing need for violent self-expression. The Internet is quickly becoming parts of our lives and, yes, I believe there is a sweet-spot that exists between the ‘real-world’ and the virtual world of the Internet. …