I commonly see companies interested in having a feature request form, so that anyone in the company can easily submit ideas to the Product team. While seemingly a good idea, in practice, I haven’t seen it used. People need to interact with co-workers more directly, so the process of sharing and listening to problems and ideas can’t be supplemented well with a form.
…f eventually letting that happen and can lose track of the long-term vision for short-term revenue. You also need other data points besides customer feedback, such as market research, competitive analysis, and encouraging a culture of creativity.