Sales Vs. Branding
Gary Vaynerchuk

I see lots of people “branding” themselves but it comes off as self indulgent. What seems to be missing is a sense of value in what they’re offering. Its wax fruit, looks real and even delicious but its fake and hollow. That experience has made me look at what I’m doing to make sure my content is genuine. My podcast centers around my passion for Veteran entrepreneurs and Veteran advocacy. I feel like branding myself has to be centered on that premise or it becomes about me and not them. Of course branding is about me but I want that “me” to be connected to cause.