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When it comes to digital marketing, social media is one of the most powerful tools available. Billions of users are on Facebook and Instagram, and among all those users is the perfect audience for your agribusiness. If you want to make your brand known to them, you need to understand how farmers use social media.

If you’re in agribusiness, you’re probably already aware that farmers aren’t as unsophisticated as some stereotypes may suggest. They can be just as advanced as any city dweller, many using advanced technology and automation to make their farming more efficient. Their use of technology doesn’t…

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There are many facets of digital marketing, but two of the most popular and effective are search engine optimization and social media marketing. Both SEO and social media can provide effective results in their own right, but you could achieve even more by using them to support each other.

SEO and social media marketing are inherently connected for a variety of reasons. Everything you do on one side is going to affect the other in some way.

To take advantage of that connection, be sure to work both with a bigger picture in mind. Learn how SEO and social media…

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Instagram is quickly becoming one of the biggest social media platforms. Facebook remains the titan in the industry, but Instagram has already surpassed Twitter and Pinterest in terms of active users. Nearly half a billion users visit Instagram every day, and each one of those people are going to be hit with ads when they’re online.

Instagram Ads can certainly bring a lot of attention to your brand, but if you want every post to get noticed, you’re going to have to build up followers of your own. You can always buy followers, but that doesn’t do much when you…

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Facebook may reign supreme among social media platforms, but Instagram is coming in at a close second. Considering all the controversy surrounding Facebook at the moment, Instagram is in a better position than ever to take the lead. With that kind of potential on the horizon, you need to make sure your Instagram marketing strategy is ready for the new year.

Instagram can be a difficult beast to conquer if you’re not properly equipped, but there are some noticeable trends already that are going to make or break brands in 2019 — so don’t let your brand fall behind. With…

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One can hardly spend five minutes on Facebook these days without running into something political. Whether it’s a less than tasteful post from your unfiltered uncle or a paid ad from a political party, politics has infiltrated Facebook to its very core. Concerns over Facebook’s influence on politics dates back before the last presidential election, but the social media giant also played a major role in the 2018 midterms.

As the largest social media platform in the world, Facebook has an incredibly far reach. A wide variety of people can view its contents, and other agents can influence the kind…

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Social media is an important part of modern marketing. Most customers expect local businesses to have an online presence, and that’s not just for multinational brands. That even applies to car washes.

Social media is not only a great way to gain brand exposure and drive customers to your business, but it also helps you build an online community filled with loyal customers. This is helpful for any business, but it’s especially important for something as competitive as a local car wash.

Furthermore, the unique appeal of Instagram as a social media platform can do wonders for car wash marketing…

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What do you imagine when you think of social media marketing? Many brands tend to think that Facebook and Twitter are where they’ll find the most engagement, and in turn, the most conversions. Surprisingly enough, that’s not the case, especially regarding Twitter. Pinterest has a larger user base than Twitter, but Instagram is the new powerhouse on the social media scene with a user base of a billion people as of June 2018.

Disregarding Instagram is missing an opportunity for a huge audience of potential conversions, so you need to make sure your brand is taking full advantage.

While competition…

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Marketing on Instagram is a necessity these days if you want your brand to stay competitive. As a platform, Instagram has grown significantly as it approaches the same number of users as Facebook and Twitter. Like other kinds of social media marketing, advertising on Instagram requires a unique approach that’s constantly changing alongside the rise and fall of various trends.

Keeping up with all of the changes can be tough when trying to optimize your marketing campaign, but the best thing to do is keep an eye on the data. Always look through the analytics to see what’s working and…

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Step aside Twitter and Facebook. Instagram is no longer sitting on the sidelines. Over the past few years, Instagram has grown to be wildly successful providing users plenty of opportunity to share content with a huge audience. While the opportunity for companies to reach a larger audience is certainly there, the popularity of the platform does make it harder to stand out.

The primary goal of any marketer working on Instagram should be to reach the largest audience possible, and there’s no better way to do that than to earn a spot on Instagram’s Explore page.

This is the front…

If there’s one thing marketers find more challenging than anything else, it’s creating Facebook ads. With frequent algorithm changes and less than ideal results, many brands are throwing in the towel when it comes to advertising this way.

These kinds of results can dampen one’s enthusiasm for creating effective Facebook ads, but considering the opportunity to engage a large amount of users among your audience it may certainly be worth the effort. On the other hand, hiring marketing professionals to craft them for you might be the way to go.

Outsourcing your Facebook ads takes a lot of stress off…

Andrew J Carr

Family, Branding and Prospero

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