The most important design weapon in a startup’s arsenal? Powerpoint.
Sep 7, 2018 · 5 min read
My favourite clients usually follow this formula:
When they begin, everything is on track. The runway is just long enough for the dream to have a chance, they have a few investors, an imminent and relevant problem, and a product that has the power to solve it.
They — yes—they are going to make it.
Armed with a new logo, website and brand guideline, the identity is fantastic. As ready as a newly minted dinosaur park, they have spared no expense.

