Tim Banker

Most design systems fail because we build them as a tool to categorize the infinitely intricate reality of human experience into overly simplified design patterns and components. We desire consistency for consistency’s sake — because our Systems 2 are lazy, and we, along with t…

What’s been important about the emergence of design thinking aside from the capacities it creates is that it points to the activities of design as a source of value, instead of focusing solely on the products of design. To me this is an important distinction and increases the relevance of design to business exponenti…

“The real job of design is changing organizations, and charting a path to the future.”