Big PictureHow we cut our AWS bill by 70%Like most SaaS startups, our stack is built on AWS, and it’s one of our biggest expenses. And like many startups, the initial product was…Sep 30, 2021Sep 30, 2021
Big PictureTechTarget Priority Engine vs BigPicture for B2B Intent DataIf you’re working in marketing or demand generation, you’re likely familiar with B2B intent data. TechTarget, who has been around since…Mar 12, 2020Mar 12, 2020
Big PictureDemand Generation Trends to WatchB2B demand generation is a tedious, time-consuming process. To see how companies are mastering this function, we spoke with sales and…May 29, 2019May 29, 2019
Big PictureUncover Anonymous Drift Visitors with BigPictureIf you use Drift, you know how much of a game changer it can be to be able to chat directly with site visitors instead of being limited to…May 16, 2019May 16, 2019
Big PictureWhat is a “tag”?I’ve talked to a number of people lately that are confused on what a “tag” is.Mar 30, 2017Mar 30, 2017
Big PictureOpen-Source Email FinderSince launching Big Picture, we’ve been fortunate to land meetings with some really busy people, including executives at huge companies and…Dec 14, 2016Dec 14, 2016
Big PictureGoogle Tag Manager vs Google AnalyticsWhen doing user research for Big Picture, I found that there was a lot of confusion over when to use Google Analytics (GA) vs Google Tag…Nov 2, 2016Nov 2, 2016