I was blessed to be invited to The Fowler Hour Podcast by Conner Fowler, we had a lot to chat about Instagram Stories, creating content vs curating content and why Social is the new CV.

Check it out below.

There are many ways to get discovered in Instagram, some are straight forward, some you have to work for and some you have to earn. Let’s call each part of Instagram neighbourhoods, each neighbourhood allows numerous ways for you to be seen.

The main Neighbourhoods

There are four main neighbourhoods that your content can live in; home feed, stories, live and IGTV. All you have to do is post content to these neighbourhoods and that’s it, whoever is following you can see your content in their feed and share it to other neighbourhoods like stories.

Home Feed

You can appear in other people’s…

I love reading and I’m always posting what I’m currently reading on my Instagram Stories, so I decided to make a growing list of the favourite books on my shelf. All these books are mine I read, reference and recommend them (it’s not just some Amazon wish list). Some books I HIGHLY RECOMMEND there’s an Amazon link next to all the books if you like what you see.


Purple Cow By Seth Godin

Buy here 👉🏾 https://amzn.to/2oF4VwH

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and…

The way brands connect with consumers has changed drastically over the years.

It used to be that companies would develop their brands position through introspection, by identifying what they saw as the defining attributes and benefits of their brand, then pushing that vision to people.

Today, brands need to look more actively and purposefully at the culture buzzing around them in entertainment, in fashion, in the news, on social media and use that awareness to inform how they should best position and integrate themselves into the world.

Both brands and culture are shaped by one thing, stories. As humans we…

the bkh

Brian Kofi Hollingsworth Brand consultant

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