I was blessed to be invited to The Fowler Hour Podcast by Conner Fowler, we had a lot to chat about Instagram Stories, creating content vs curating content and why Social is the new CV.

Check it out below.

There are many ways to get discovered in Instagram, some are straight forward, some you have to work for and some you have to earn. Let’s call each part of Instagram neighbourhoods, each neighbourhood allows numerous ways for you to be seen.

The main Neighbourhoods

There are four main neighbourhoods that your content…

I love reading and I’m always posting what I’m currently reading on my Instagram Stories, so I decided to make a growing list of the favourite books on my shelf. All these books are mine I read, reference and recommend them (it’s not just some Amazon wish list). …

The way brands connect with consumers has changed drastically over the years.

It used to be that companies would develop their brands position through introspection, by identifying what they saw as the defining attributes and benefits of their brand, then pushing that vision to people.

Today, brands need to look…

the bkh

Brian Kofi Hollingsworth Brand consultant

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