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Photo Credit: https://basecamp.com/how-it-works

There are a lot of things going on in the world today, but is your company prepared to truly work remotely? Today I’m talking about my all-time favorite all-in-one workforce solution and five reasons why it can help your company starting today.

Now, this blog has been in the making for quite some time, but based on the current status of the world today, I think it’s very, very important, and in alignment with things that we need to talk about. At the time of writing this blog post, we’re experiencing a lot in the world right now. …


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The two-year-old version of myself

Today, I woke up to greet the age of 37.

I know a lot of folks might be like “that’s still young” and others might say “girl, you’re getting up there” but truth be told I feel like I’m on the right path to becoming the best version of myself.

I’ve learned a lot thus far in my 30’s and for today’s birthday edition, I want to share the quote that is defining this chapter in my life.

Paulo Coelho is one of my FAVORITE authors and this quote I’m about to share truly sums up my life:

“Remember your dreams and fight for them. You must know what you want from life. There is just one thing that makes your dream become impossible: the fear of failure”.


(photo courtesy: http://marvel.com/movies/movie/224/black_panther)
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(photo courtesy: http://forums.superherohype.com/showthread.php?p=35826613)

Truth moment: I have yet to see the movie Black Panther (but I am planning on doing so within the next week — no judgment please thanks! lol) but when they announced the movie was coming last year, I started paying attention to the way they were marketing the movie.

It became very evident that Black Panther is its own case study when it comes to marketing (email marketing included). It set the trend on how marketing should be in 2018 and beyond.

The way Black Panther was marketed to consumers is a similar formula you can utilize to create an amazing email marketing strategy when it comes to your business. …


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(photo courtesy: www.cbs.com all access; screenshot from my computer)

I haven’t really sat down to watch The Grammy’s in a few years but this year I was intrigued based on some of the artist I love were nominated and performing — so it was a no-brainer.

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(PS — one of my faves from yesterday: Cardi B & Bruno Mars = KILLED IT; gif courtesy: www.popsugar.com)

As the awards were being presented, my business mind started to take over (as an entrepreneur or business owner, sometimes you can’t help it lol) and I noticed that categories were a lot like segments when it comes to email marketing.

As the night went on, I saw it even more and thought this could be valuable to share with my community.

The Grammy’s can teach you a lot about Email Marketing but specifically Segmentation. Here are 3 takeaways from your email…


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Photo courtesy of: www.convertkit.com (inside of my personal account)

and it was the best thing ever!

The word for my 2018 is INTENTION. I literally want to be intentional about every single thing in my personal and professional life. To kick things off in my professional life, I took a major risk that I didn’t necessarily see coming but knew was needed.

During the last few weeks of 2017, I sent some emails to various segmentations on my list with the topic: “New Year, New List”. It basically was about me deleting my ENTIRE list — and I wasn’t kidding.

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Live and direct from my email list

Being authentic and transparent with my community (especially my list) is always important to me.

In this current season of my business (and my life), I had to really think about the major shift I was embarking upon, if I could still support people on my list, and if we could grow together going forward. …


How a one-way trip 6 years ago began a new season in my life

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6 years ago on today (which was also a Sunday), I packed up my car, told my mom, dad, & family I loved them, and left my hometown (Baltimore, MD) to the next chapter of my life & dreams. Not realizing what would lie ahead, I was excited for what this new journey would bring. There are many lessons that stick out since I’ve been in Atlanta but I’m going to share the top 6 that still hold true.

  1. Change is uncomfortable but it’s needed for your growth: Yes, I was moving to stay with one of my cousin’s (temporarily) but I didn’t have any “REAL” friends in Atlanta. I didn’t know what to expect from my new co-workers. I didn’t know how my dating life would be. I was definitely uncomfortable in all capacity but I used this as motivation to grow. …

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Professional email address versus a personal email address in business is like the old age debate of wine versus whiskey. When you think about where your business currently is and where you want to go, does your email address reflect it? Yes, I understand when you are first starting out this cost and process might seem overwhelming. I further understand that when you’re rebranding, you might not have even considered this because things have been working “fine” just the way they are. The fact that we are in a mobile society should prepare your communication with your consumers at the highest level.


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We’re gathered here today to honor someone I thought was a friend. Someone I thought was helping me out all along. Someone I would have gone to bat for in my business life. “Free Consults” was right by my side during my entrepreneurial journey from the beginning stages and beyond BUT after some time I realized she was hurting our relationship more than helping.

See, “Free Consults” and I had been friends for about 6 months and I hold myself accountable for what I allowed. I allowed her to use my intellect to engage with new people before even signing the deal with them. Additionally, I allowed her to team up with me to schedule things with people who weren’t respectful of my time (i.e. didn’t show up). …


Entrepreneurship has been a fun journey for me thus far. I’ve been one (unofficially) since the fall of 2013 yet on paper since 2014. I didn’t really start taking myself seriously until 2015. At the same time, I’ve learned many lessons along the way. Quarter 1, I came out swinging. I’ve done some major rebranding, redefining, and acknowledging of my true services for my brand. At the same time, the lessons I learned along the way proved valuable for me. Here are the 3 biggest lessons learned in entrepreneurship for me during quarter one:

1. I didn’t forecast for business and client growth properly: I’m not an egotistical or obnoxious type of person especially when it comes to goal setting. I didn’t make any declarations saying: “yup, I got this” or “yup, i’m the ______ who’s gonna check me”. This is not saying I’m not confident of myself and my skill set. It’s not who I am individually as a person. When I say I didn’t forecast properly, I didn’t do it and it hurt me from a tech tools and processes standpoint because I had to implement new things in the last 90 days. I had some hiccups (I’ll just keep it 100) this month. I had some explosions in exposure this month in my pre-client onboarding. When booking consults, some people didn’t receive my pre-client questionnaire. I had to check a lot of front end and back end things. However, I didn’t realize that as I begin to grow my community and gain some exposure that people were really looking for the solutions that I had to their current business problems.

About

Kris Smith, MBA | TheBlackTechie™

I help you build an engaged audience and monetize your business using proven email marketing, text marketing, & sales funnel strategies. texttheblacktechie.com

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