photo credit curtain-and-divider.com

Our Future Begins Today

Our founder, Glenn Beck, is known for saying, “I’m not always great on timing; but I am usually right about the direction things are headed.”

At Fox News, Glenn used his platform to educate millions about our nation’s founding documents and the principles embodied by the men who wrote them. After only two years — a time during which he enjoyed phenomenal ratings, white hot fame, and influence — he realized he was part of the problem. After discussing the good, bad and ugly of what America is and what it can be, he felt as though it had been in vain.

Before leaving Fox News, Glenn set his mind to reimagining what a media company should be and who it should serve.

Before leaving Fox News, Glenn set his mind to reimagining what a media company should be and who it should serve. And then he set about investing his time, money, and talents into creating it. Five years ago, Glenn launched TheBlaze to be that company.

TheBlaze was supposed to put its people first; not just its management team, but also its audience, employees, partners, advertisers, the country — all people. Profit was to be a happy consequence of illuminating a path to a prosperous future for America and standing steadfast on our principles, the same bedrock principles upon which this country was founded — faith, honesty, hard work, and a love of liberty.

Unfortunately, it wasn’t long before Glenn recognized that TheBlaze had not become the company he had imagined it would be. In fact, it had grown into a company he no longer believed in.

TheBlaze was supposed to be something different. It was never intended to be just another network of talking heads discussing politics. TheBlaze was supposed to deliver on a promise akin to that of the former ABC Family — family-friendly information and entertainment. TheBlaze was to be a content and distribution mechanism designed to reverse a common media mindset that favors monologue over dialogue. However, TheBlaze never reached that apex, nor frankly, did it ever really try.

A certain degree of natural selection has followed, as together we have begun to pursue our purpose-driven mission once again.

Eighteen months ago, Glenn reached the end of his rope and began anew, as has been widely publicized. A certain degree of natural selection has followed, as together we have begun to pursue our purpose-driven mission once again.

Today

The average American is shamefully underserved by today’s media landscape. The Country is more divided than ever. It is held by many that the Republican Party can no longer be called a conservative party. Here at TheBlaze, we warmly and proudly refer to this market — our market — as “Americana.”

As we see it, the great ideological pillars that once sustained the “Grand Old Party” have fallen away and been replaced by an opportunistic body, desperately lurching toward anything offering to prolong its life and relevance. The last two presidential terms and the circus that was the 2016 primaries, taken together with what is shaping up to be an unconventional 2016 general election, to say the least, almost certainly signals ideological divides within the conservative movement.

Not only will this leave the Americana audience feeling adrift and without a voice in media and politics, but it seems as though no one wants to claim them. This is not about politics per se; it’s about culture. So far, the Right has attempted to win these arguments on logic and intellectual bases — and for some, that works. But we must also fight for people’s hearts. For America to get back to being a beacon on the hill, for America to reach new heights, companies like TheBlaze need to build a place where people can tell inspiring stories, learn from and teach each other, entertain and be entertained, and engage and connect with other everyday Americans who honor and celebrate what binds us.

Our timing is even better today than it was at our inception to speak to our audience from a principled and mission-driven point of view, to show them the respect they deserve, and to begin the process of mending the growing ideological divide in America.

Major media companies, broadly speaking, not only overlook the Americana audience, but in certain instances, they mock it (e.g. Paramount’s “Noah”). To play devil’s advocate, one could argue that we the people get the politicians and the media we deserve; and perhaps we do. But if this is in fact the case, Glenn was not only right on the direction things were headed, but also the timing.

Our timing is even better today than it was at our inception to speak to our audience from a principled and mission-driven point of view, to show them the respect they deserve, and to begin the process of mending the growing ideological divide in America.

Our Audience

TheBlaze today and, more importantly, going forward, will be the home for people looking for the next “big tent.” Not the big tent of the Republican Party, which appears to be without a single unifying goal other than beating the Democrats.

Ours will be a new big tent full of people with common, deep-seated principles, even though they will have come to value those principles through different experiences. The Faith Community. Family Friendly. Constitutionalists. Libertarians. Politically there are differences between these cohorts, but they share a fundamental common thread.

Said simply, “Government, news organizations and Hollywood: I don’t seek to jam my beliefs down your throat, please offer me the same respect.” By honoring and embracing principles of non-interference, common decency and mutual respect, and by encouraging and celebrating honest debate, TheBlaze will create a new home for this Americana audience, who by serving and supporting one another may literally save the country in years to come.

Stay tuned for exciting announcements and updates as TheBlaze accelerates into its next chapter…

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