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Santa Monica, 2018

Hi, my name is Tobi, and I’m an avid sunset chaser. I’m also a master’s candidate for Experience Design. This article is my way of positing questions / inviting thought and(or) skepticism, and new ideas into my design process for my thesis.

The Design Process

There isn’t a homogenous process followed by designers. Everyone and every company has subscribed to a process that fits in within their design values. But for the purpose of this article, lets assume the standard design process goes as follows:

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Empathize → Define’ is where we get all the insights about our potential user. We want to know what drives their behaviors, things that matter to them, and how best to create something that enhances their lives. Some answers to these questions are grounded in ethnographic, qualitative and quantitative research. …

SoundCloud is an online audio distribution platform, allowing its users to upload, record, promote, and share their originally-created audio. SoundCloud commands 40 million registered users as of July 2013, and 175 million unique monthly listeners as of January 2016. SoundCloud is available via web and mobile platforms.

In this case study and redesign, I focused on SoundCloud’s mobile app for SoundCloud. Why did I choose on SoundCloud? I would characterize SoundCloud as a virtual Silicon Valley predominantly used by musicians such as Producers, Podcasters, DJs, Curators etc. …



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